QSR
QSR
Restaurant Brands International (QSR) is one of the world's largest quick-service restaurant (QSR) franchise companies, operating four iconic brands: Tim Hortons (coffee chain, Canada-originated), Burger King (classic American burger), Popeyes Louisiana Kitchen (fried chicken), and Firehouse Subs (submarine sandwiches).
QSR operates a franchise-heavy model with ~28,000 restaurants globally; corporate restaurants are <5% of the system. This asset-light structure generates high-margin royalty income and strong free cash flow conversion. Approximately 85% of restaurants are franchisee-owned, providing resilience to labor and food cost inflation.
The company is in a "Winning Plan" transformation phase focused on same-store sales growth, franchisee profitability improvement, and accelerated net unit development — particularly at Tim Hortons (Canada saturation) and Popeyes (US growth runway).
| Business Segment | Revenue | % of Total | YoY Growth | Margin | Notes |
|---|---|---|---|---|---|
| Tim Hortons | $4,100M | 43% | +3.0% | — | Canada-focused coffee/bakery; ~4,500 restaurants; comp growth challenged |
| Burger King | $3,100M | 33% | +4.0% | — | Global burger brand; ~18,000 restaurants; "Reclaim the Flame" plan |
| Popeyes Louisiana Kitchen | $1,400M | 15% | +6.0% | — | Fast-growing fried chicken; ~4,200 restaurants; significant US runway |
| Firehouse Subs | $800M | 8% | +2.0% | — | Submarine sandwich franchise; ~1,400 restaurants; slower growth |
| Blended Growth Rate | — | 100% | +3.7% | — | Weighted avg across segments |
Startup
Hyper Growth
Self Funding
Operating Leverage
Capital Return
Decline
Stage 4 — Maturity/Growth: Revenue growing modestly with profits inflecting rapidly. The classic DCF sweet spot — FCF is reliable, growing, and well-anchored to analyst estimates.
Why this drives model selection: Classic DCF sweet spot — FCF inflecting and growing rapidly.
| Metric | Value | Assessment |
|---|---|---|
| ROIC | 9.0% | 8–12% adequate |
| FCF Margin | 13.8% | ≥10% strong |
| Debt / EBITDA | 3.4x | 2–4x moderate |
| Revenue Trend | Growing 3yr | 3-year directional trend |
| FCF Margin Trend | Contracting | Directional margin trajectory |
| Analyst Revisions | Downward revisions | Last 90 days consensus direction |
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue ($M) | $5,739 | $6,505 | $7,022 | $8,406 | $9,434 |
| Rev YoY Growth | — | +13.3% | +7.9% | +19.7% | +12.2% |
| Gross Margin | 41.4% | 39.9% | 39.9% | 36.0% | 33.8% |
| EBITDA ($M) | $2,125 | $2,213 | $2,328 | $2,588 | $2,794 |
| EBITDA Margin | 37.0% | 34.0% | 33.2% | 30.8% | 29.6% |
| Operating Income ($M) | $1,924 | $2,023 | $2,137 | $2,324 | $2,493 |
| Operating Margin | 33.5% | 31.1% | 30.4% | 27.6% | 26.4% |
| Net Income ($M) | $838 | $1,008 | $1,190 | $1,021 | $776 |
| Net Margin | 14.6% | 15.5% | 16.9% | 12.1% | 8.2% |
| EPS (diluted) | $2.69 | $3.25 | $3.76 | $3.18 | $2.35 |
| Free Cash Flow ($M) | $1,620 | $1,390 | $1,203 | $1,302 | $1,302 |
| Annual DPS | $1.920 | $2.160 | $2.200 | $2.320 | $2.480 |
| Total Debt ($M) | $8,800 | $8,900 | $8,700 | $9,200 | $9,500 |
| Year | Diluted Shares (M) | YoY Change | Buyback Spend ($M) | Buyback Yield |
|---|---|---|---|---|
| 2021 | 464.0M | — | $450 | 1.2% |
| 2022 | 455.0M | -1.9% | $500 | 1.4% |
| 2023 | 456.0M | +0.2% | $400 | 1.1% |
| 2024 | 454.0M | -0.4% | $600 | 1.7% |
| 2025 | 457.0M | +0.7% | $550 | 1.5% |
QSR has maintained a consistent $500M–$600M annual buyback program while paying a growing dividend. Share count has been relatively stable at ~455M. DPS grew from $1.92 (2021) to $2.48 (TTM) — 29% cumulative growth. FCF was $1.3B in both FY2024 and FY2025, demonstrating consistent cash generation despite margin compression.
| Input | Value | Notes |
|---|---|---|
| Risk-Free Rate (Rf) | 4.25% | 10-yr US Treasury yield |
| Beta (β) | 1.050 | Market beta (Finnhub) |
| Equity Risk Premium (ERP) | 5.5% | Damodaran US ERP |
| Cost of Equity (Ke) | 10.03% | Ke = Rf + β × ERP |
| Pre-Tax Cost of Debt | 5.50% | Interest exp / gross debt |
| After-Tax Cost of Debt (Kd) | 4.29% | × (1 − 22%) |
| Weight Equity (We) | 78.9% | Mkt cap $0.0B |
| Weight Debt (Wd) | 21.1% | Gross debt $0.0B |
| WACC | 8.82% | DCF discount rate |
| Scenario | Stage 1 (Yrs 1–5) | Stage 2 (Yrs 6–10) | Terminal g | WACC | Intrinsic Value | vs Price |
|---|---|---|---|---|---|---|
| 🔴 Bear | 2.0% | 1.0% | 2.0% | 10.02% | $11 | ▼86.1% |
| 📊 Base | 4.0% | 2.5% | 2.5% | 8.82% | $30 | ▼62.0% |
| 🚀 Bull | 7.0% | 4.0% | 3.0% | 8.02% | $62 | ▼20.5% |
| Period | Stage | FCFF | PV of FCFF | Cumulative EV |
|---|---|---|---|---|
| Year 1 ✦ | Stage 1 | $1.20B | $1.09B | $1.09B |
| Year 2 ✦ | Stage 1 | $1.22B | $1.01B | $2.10B |
| Year 3 ✦ | Stage 1 | $1.25B | $0.94B | $3.04B |
| Year 4 ✦ | Stage 1 | $1.27B | $0.87B | $3.90B |
| Year 5 ✦ | Stage 1 | $1.29B | $0.80B | $4.70B |
| Year 6 | Stage 2 | $1.30B | $0.73B | $5.44B |
| Year 7 | Stage 2 | $1.32B | $0.67B | $6.11B |
| Year 8 | Stage 2 | $1.33B | $0.62B | $6.73B |
| Year 9 | Stage 2 | $1.34B | $0.57B | $7.30B |
| Year 10 | Stage 2 | $1.36B | $0.52B | $7.82B |
| Terminal | — | TV=$17.2B | PV(TV)=$6.6B (46% of EV) | EV=$14.5B |
| Intrinsic Value | — | — | EV $14.5B − Net Debt → Equity / Shares | $11 |
| Period | Stage | FCFF | PV of FCFF | Cumulative EV |
|---|---|---|---|---|
| Year 1 ✦ | Stage 1 | $1.35B | $1.24B | $1.24B |
| Year 2 ✦ | Stage 1 | $1.42B | $1.20B | $2.44B |
| Year 3 ✦ | Stage 1 | $1.49B | $1.16B | $3.60B |
| Year 4 ✦ | Stage 1 | $1.56B | $1.11B | $4.71B |
| Year 5 ✦ | Stage 1 | $1.63B | $1.07B | $5.78B |
| Year 6 | Stage 2 | $1.67B | $1.01B | $6.78B |
| Year 7 | Stage 2 | $1.71B | $0.95B | $7.73B |
| Year 8 | Stage 2 | $1.76B | $0.89B | $8.62B |
| Year 9 | Stage 2 | $1.80B | $0.84B | $9.46B |
| Year 10 | Stage 2 | $1.84B | $0.79B | $10.26B |
| Terminal | — | TV=$29.9B | PV(TV)=$12.8B (56% of EV) | EV=$23.1B |
| Intrinsic Value | — | — | EV $23.1B − Net Debt → Equity / Shares | $30 |
| Period | Stage | FCFF | PV of FCFF | Cumulative EV |
|---|---|---|---|---|
| Year 1 ✦ | Stage 1 | $1.48B | $1.37B | $1.37B |
| Year 2 ✦ | Stage 1 | $1.62B | $1.39B | $2.76B |
| Year 3 ✦ | Stage 1 | $1.78B | $1.41B | $4.17B |
| Year 4 ✦ | Stage 1 | $1.94B | $1.42B | $5.60B |
| Year 5 ✦ | Stage 1 | $2.12B | $1.44B | $7.04B |
| Year 6 | Stage 2 | $2.20B | $1.39B | $8.42B |
| Year 7 | Stage 2 | $2.29B | $1.34B | $9.76B |
| Year 8 | Stage 2 | $2.38B | $1.29B | $11.05B |
| Year 9 | Stage 2 | $2.48B | $1.24B | $12.29B |
| Year 10 | Stage 2 | $2.58B | $1.19B | $13.48B |
| Terminal | — | TV=$52.9B | PV(TV)=$24.5B (64% of EV) | EV=$37.9B |
| Intrinsic Value | — | — | EV $37.9B − Net Debt → Equity / Shares | $62 |
| WACC \ gT | 1.5% | 2.0% | 2.5% | 3.0% | 3.5% |
|---|---|---|---|---|---|
| 6.8% | $42 | $47 | $52 | $58 | $67 |
| 7.3% | $37 | $40 | $44 | $49 | $56 |
| 7.8% | $32 | $35 | $38 | $42 | $47 |
| 8.3% | $28 | $30 | $33 | $36 | $40 |
| 8.8% | $25 | $27 | $29 | $31 | $34 |
| 9.3% | $22 | $23 | $25 | $27 | $29 |
| 9.8% | $19 | $20 | $22 | $24 | $26 |
| 10.3% | $17 | $18 | $19 | $21 | $22 |
| 10.8% | $15 | $16 | $17 | $18 | $19 |
Green = >10% above current price. Red = >10% below. Gold = within ±10%.
Log-linear trend fitted to full price history. ±1.5σ bands. Green shaded zone = bottom 25% of historical range — historically attractive entry.
| Company | Ticker | P/E | EV/EBITDA | P/FCF | Div Yield | Notes |
|---|---|---|---|---|---|---|
| McDonald's | MCD | 22.5x | 14.2x | 19.5x | 2.1% | Premium QSR brand |
| Chipotle | CMG | 52.0x | 28.5x | 45.0x | 0.0% | High-growth QSR |
| Yum! Brands | YUM | 23.0x | 16.0x | 25.0x | 1.7% | Multi-brand QSR |
| Restaurant Brands | QSR | 33.3x | 16.2x | 27.4x | 3.2% | At current price |
| Darden Restaurants | DRI | 18.5x | 10.5x | 14.0x | 2.8% | Casual dining |
| Year | Low / Actual | Avg | High | # Analysts | Type |
|---|---|---|---|---|---|
| 2022 | $3.25 | — | — | — | Actual |
| 2023 | $3.76 | — | — | — | Actual |
| 2024 | $3.18 | — | — | — | Actual |
| 2025 | $2.35 | — | — | — | Actual |
| 2026 | $2.40 | $2.92 | $3.20 | 30 | Estimate |
| 2027 | $2.70 | $3.30 | $3.70 | 28 | Estimate |
| Year | Low / Actual | Avg | High | # Analysts | Type |
|---|---|---|---|---|---|
| 2022 | $6.5B | — | — | — | Actual |
| 2023 | $7.0B | — | — | — | Actual |
| 2024 | $8.4B | — | — | — | Actual |
| 2025 | $9.4B | — | — | — | Actual |
| 2026 | $9.0B | $10.0B | $10.8B | 30 | Estimate |
| 2027 | $9.5B | $10.7B | $11.5B | 28 | Estimate |
| Analyst | Firm | Rating | PT | Upside |
|---|---|---|---|---|
| David Palmer | RBC Capital | Buy | $87 | +11.1% |
| Brian Vaccaro | Raymond James | Buy | $85 | +8.5% |
| Jon Tower | Wells Fargo | Buy | $82 | +4.7% |
| Chris O'Brien | Atlantic Securities | Buy | $80 | +2.1% |
| Andrew St. Juliana | Jefferies | Buy | $78 | -0.4% |
- Franchise asset-light model: 85%+ franchise mix generates 50%+ EBITDA margins with minimal capex; FCF conversion rate 65–75%.
- Burger King turnaround: New global leadership (1938-era brand) with a clear "Reclaim the Flame" strategy to lift comps from flat to 3–5%.
- Popeyes as the growth engine: Fried chicken category outpaces burgers; Popeyes is gaining share with new products (Cajun Chicken Sandwich, Fish Sandwich).
- High FCF yield: At $78, QSR yields ~3.2% FCF plus $1B+ annual buybacks = 4.5%+ total yield.
- Tim Hortons headwind fading: Canada macro improving; new product launches (线上点餐) support comp recovery.
- Risks: Consumer spending pressure on low-ticket QSR; franchisee profitability challenges (labor/food cost inflation); competitive intensity in every segment.
Compensation: Equity-based compensation present
Berkshire Hathaway, which partially funded the merger, held a 4.8% stake in the mid to late 2010s. Previous Tim Hortons shareholders hold a sizeable share of the combined company. Until early 2019, Daniel Schwartz served as CEO of t
TM & © 2025 Restaurant Brands International Inc. All product names and trademarks referred to in this website are the property of their respective owners. All Rights Reserved
TM & © 2025 Restaurant Brands International Inc. All product names and trademarks referred to in this website are the property of their respective owners. All Rights Reserved
3G Restaurant Brands Holdings LP, an affiliate of the Brazilian investment company 3G Capital, owns a 32% stake in Restaurant Brands International. The company is publicly traded on the New York (NYSE) and the Toronto (TSX) stock exchanges.
Ownership began concentrated with 3G and preferred equity holders; by 2025 institutional investors like Vanguard and BlackRock hold large stakes, while governance features dual-class influences and ongoing franchise-focused
- recommend
- toxic
Rather than having honest and transparent performance reviews and feedback cycles, they "restructure" one person out of the org very frequently in an incredibly disrespectful way. I've worked for many large companies and this
Show more · Helpful · Share · 5 · See reviews by: Popularity|Rating|Date|All · See All Reviews (920) 5.0 · Oct 2, 2025 · Anonymous employee · Former employee · Recommend · CEO approval · Business outlook · Pros · Culture and people,
Oct 2, 2025 · Anonymous employee · Former employee · Recommend · CEO approval · Business outlook · Pros · Culture and people, fun place to be everyday. Cons · Parking lot is full sometimes · Show more · Helpful · Share · 2.0 · Oct 16, 2025
| Tier | Price | Action |
|---|---|---|
| Tier 1 — Starter | ≤$72 | Begin position |
| Tier 2 — Add | ≤$62 | Add on weakness |
| Tier 3 — Full | ≤$52 | Full allocation |
| Sell Alert | ≥$90 | Above fair value — consider trimming |
Verdict: Trim. At $78.32, the shares are near or above the upper end of fair value. New buying is not attractive here, and risk/reward improves only on a pullback.